SUMMARY

TVT Community Day School (TVT) is one of Orange County’s oldest independent, college preparatory, co-educational day schools, with 830 students in grades TK through 12. The 22-acre campus enjoys state-of-the-art facilities and eco-conscious design elements, all of which add to the school’s joyful, inclusive, and pluralistic educational community. TVT’s rigorous academic curriculum is rooted in the values of truth, kindness, respect, repair the world, justice, and community. Students graduate from TVT as inquisitive learners, compassionate citizens and courageous leaders in their community and in the world.

The newly established director of marketing and communications position will lead the school’s internal and external marketing and communications strategies. TVT is in an outstanding position as the top K-12 school in Orange County and the top Jewish school in America, according to 2023 Niche Rankings. The opportunity for TVT is to find new and creative ways to bring its message and value proposition to an even broader audience in the region. This work will require close and constant collaboration with the director of advancement and the director of enrollment management, both of whom are key stakeholders for external-facing marcom initiatives. At the same time, the director of marketing and communications will ensure effective internal communications throughout the school. An associate director of marketing and communications reports to the director, who in turn reports directly to the head of school. This position will ideally start no later than early January 2024.

12M Recruiting is running the search on behalf of TVT. Applications received by October 20 will receive priority review. For application instructions and the full job opportunity statement, please visit:

www.12MRecruiting.com/jobs/TVT/MarCom

IMPORTANT INFORMATION

Applications Accepted Starting: September 19, 2023

Priority Deadline: October 20, 2023

Remote Semifinal Round and On-Site Final Round: November

Start Date: Late 2023 / Early 2024

Reports To: Head of School

Salary Range: $117,000 to $157,000

Classification: Full-time, Exempt

SPECIFIC DUTIES

Strategic Communications

• Provide visionary and operational leadership in communication strategy through initiatives that are contemporary, on brand message, relevant, and highly visible.
• Develop and implement a strategic communications plan to advance the brand, mission, program, and goals of the school, both internally and externally.
• Collaborate with key stakeholders to oversee consistent, accurate, on-brand, and on-message internal communications for school policies, news, and other content.
• Conduct market and peer research, plan and execute efforts that deliver effective relevant communication to prospective families
• Create written communications on behalf of the school and school leaders that establish a consistent voice and narrative, and address the needs of the audience.
• Partner with school leaders to develop and implement a crisis communications plan, and communicate ongoing risk management strategies to the school community.
• Advise and support the head of school and leadership team on executive communication, including speeches, presentations, and major correspondence.

Marketing & Content Production

• Design and implement a strategic, goal based, data-driven, multi-channel and multi-platform marketing plan in alignment with the vision and mission of the school.
• Leverage and evaluate technology platforms and mediums to ensure best practices in social media, web design and integration, email, and demand generations.
• Ensure consistent, high-quality brand and messaging to departmental activities, communications, and events, and among professional and volunteer leadership.
• Cultivate data-driven, high-impact, and results-oriented marketing practices to support advancement and enrollment initiatives.
• Define and lead all outreach initiatives, publications, social media marketing, and other external messages in alignment communication guidelines and brand identity.
• Oversee the design and production of all creative materials, print and digital.
• Oversee website design, strategy, information management workflows.

Leadership

• Report to the head of school, coordinate closely with the advancement and enrollment departments, and serve as a member of the TVT leadership team.
• Manage the departmental budget.
• Supervise the associate director of marketing and communications, and provide outstanding mentorship, feedback, support, and professional growth to direct report(s).
• Effectively communicate school-wide change initiatives and priorities to all stakeholders.
• Oversee and analyze brand perception surveys that lead to data-driven action plans.
• Perform other responsibilities and duties as assigned.

SKILLS, QUALIFICATIONS, AND OTHER INFO

Essential Skills

• Exceptional written and verbal communication skills
• Collaborative and relational leader who is comfortable interfacing with a diverse group of internal and external stakeholders
• Excellent copy-editing skills
• Outstanding organizational and time management skills with the ability to multitask and prioritize workflow
• Highly motivated, productive, and deadline-oriented
• Ability to exercise good judgment, tact, diplomacy, and manage confidential information
• A willingness to actively participate in the life of the school, and to serve as an ambassador of TVT in the community

Qualifications (preferred)

• Bachelor’s degree required, preferably in a related field; Master’s degree preferred
• 7+ years of related experience, ideally within a diverse, mission-driven organization
• Comprehensive knowledge of strategic communications principles
• Experience serving as a member of a leadership team, supervising a team of creative professionals, and managing a departmental budget
• Proven track-record of leading an integrated marketing and communications program from concept to completion
• Demonstrated experience with web development and other mass communications and content management systems

Working Conditions

• Environment: Office environment; Constant Interruptions; Public Relations;
• Physical Demands: Sitting, standing and walking for extended periods of time; Read handwritten documents and other records or reports; Some light lifting and carrying; Dexterity of hands and fingers; Hearing and speaking to exchange information in person or on the telephone; Seeing to read a variety of materials and monitor children; Reaching overhead, above the shoulders and horizontally to retrieve and file materials; Bending at the waist, kneeling or crouching

This is an on-site position requiring continued presence in both the school and donor communities to build relationships. However, in the spirit of wanting to find the best possible candidate the head of school is willing to explore the possibility of a hybrid or flexible engagement with some amount of remote work.

TO APPLY

For more information please visit the following link, which contains the job opportunity statement and complete application instructions.

www.12MRecruiting.com/jobs/TVT/MarCom

True to our core values and mission, TVT embraces diversity in all its forms – cultural, economic, racial, ideological, observance, and otherwise – and many of our families and staff identify as non-Jewish and come from diverse backgrounds. TVT believes that talented educators and administrators from many fields make the campus a dynamic learning environment. We welcome your interest and encourage you to get to know us, and we would welcome applications from individuals of all backgrounds!

TVT is committed to equal employment opportunities. We welcome diversity and do not discriminate on the basis of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition (including genetic characteristics), marital status, sex (including breastfeeding or medical conditions relating to breastfeeding), pregnancy, perceived pregnancy, childbirth or related medical conditions, sexual orientation, age, and active military or veteran status.

TVT provides employment-related reasonable accommodations to qualified individuals with disabilities within the meaning of the California Fair Employment and Housing Act and the Americans with Disabilities Act to enable such qualified individuals to perform the essential functions of the job.

About TVT Community Day School

12M is a consulting firm with expertise in executive and leadership hiring. We are engaged most often by mission-aligned organizations to support thoughtful, intentional, and inclusive searches for a specific leadership opening.

Connections working at TVT Community Day School