The Senior Manager is responsible for taking the lead role in growing Cedars-Sinai Medical Network's (CSMN) high quality, integrated provider network in existing target markets and emerging new markets as defined by the strategic growth plan. This position will handle cross-promotion of physicians and programs to drive market share among Cedars-Sinai Medical Care Foundation (CSMCF) affiliates and facilities as well as Cedars-Sinai (CS) hospitals and faculty. The position will be the lead field Manager in driving enrollment growth through: programmatic business plan development and execution; reduction of clinical leakage; strategic marketing plan development and deployment of tactics for medical network affiliates/physicians; outreach to brokers, chambers, community and civic organizations; planning and oversight of special events; and, development of strategy to drive physician practice growth. Will be supervising the performance of the Physician Network Development Managers.
Primary Duties and Responsibilities:
Handles all activities related to market research and assessment, particularly centered on target markets.
Provides direction and supervises day-to-day activities of the Managers.
Creates opportunities to measurably grow patient enrollment into CSMN.
Develops affiliates and generates new business growth through development/execution of strategic business plans and tactical marketing plans and materials.
Finds opportunities to reduce clinical leakage from CSMN and implement tactics to redirect and grow referrals into the medical network.
Advises communications to advance the position and growth of CSMN.
Leads CSMN's broker and community outreach strategy in all target markets to develop new relationships and enrollment opportunities.
Advises comprehensive work plans for all medical network special events within established timelines and budgets.
Continuously communicates with the VP of Physician Recruitment and Network Development regarding department work assignments and employee relations status in a clear and timely manner.
Leads the development of population health strategy and drafting of corresponding strategic roadmap in new markets to identify and grow a high-quality, comprehensive medical network and nourish the corresponding CS hospital and ancillary affiliate(s).
Working with all Network Development staff, develop and input the departmental budget for review/approval by the Vice President, Physician Recruitment and Network Development.
Providing healthcare for more than 100 years, Cedars-Sinai has evolved into one of the most dynamic and highly renowned medical centers in the world. Along with caring for patients, Cedars-Sinai is a hub for biomedical research and a training center for future physicians and other healthcare professionals. This attracts exceptional talent to Cedars-Sinai, including world-renowned physician-scientists who seek a place where they can both conduct research and see patients--the ideal formula for discovery and its translation into cures. Our patients benefit from access to doctors at the top of their fields, and our researchers have an ideal community in which to study the impact of healthcare challenges, and reflect that knowledge in their research. The greater Los Angeles area in which Cedars-Sinai resides possesses unparalleled cultural and ethnic diversity which offers outstanding opportunities for translational and clinical research and a dynamic environment for medical education.Although community based, Cedars-Sinai is a major t...eaching hospital affiliated with the David Geffen School of Medicine at the University of California, Los Angeles (UCLA). Cedars-Sinai has highly competitive graduate medical education programs in more than 50 specialty and subspecialty areas, a graduate program in biomedical sciences and translational medicine, a clinical scholars program directed towards junior physicians with aspirations to become clinical scientists, and post graduate training opportunities.There are more than 250 full-time faculty members at Cedars-Sinai. The voluntary medical staff, comprised of more than 2,200 specialty board-certified or board-qualified physicians, represent all of the specialties and subspecialties and collaborate with full-time medical staff in the teaching responsibilities of the graduate medical education programs.