Classification: Public Affairs / Communications Specialist II Department Name: University Communications Job Number: MB2019-PC2613 Status: Open Until Filled. Priority Screening Date: 03/01/2020 Recruitment Status: Apply today! Application Screening Begins: Monday, March 2, 2020
Position Description: Powered by an inspiring Founding Vision Statement, California State University, Monterey Bay (WWW.CSUMB.EDU) is a comprehensive, mid-sized four-year university whose staff and faculty help transform student lives by emphasizing project-based learning, requiring service learning, and promoting multicultural and global perspectives on and beyond the campus community. CSUMB is both an MSI and HSI and has a vibrant, diverse student body of nearly 7000 students and growing. Our faculty and staff, many of whom live in campus housing, appreciate living and working about one mile from the shores of the beautiful Monterey Bay. As one of the 23 campuses in the California State University (CSU) system, we offer excellent benefits, including housing, and competitive salaries for our faculty and staff. During our 25th Silver Anniversary Celebration in 2019-20, we will complete two major building projects: the College of Arts, Humanities and Social Sciences and the Student Union. By 2030, CSUMB's sustainability initiative is to be carbon neutral.
Under the general direction of the Director of Communications & Marketing, the Digital Communications Specialist serves as the first point-of-contact for University Communication's creative team for web projects. The Specialist assists in maintaining the university's social media accounts and engages its followers while primarily maintaining web content and other electronic communications channels. In addition, performs a variety of administrative and technical duties such as assists with daily work flow project coordination, database and archive maintenance, and copy writing of web content, editing/proofreading content submitted by others and managing publishing of web content by continuators around the university.
ESSENTIALDUTIESANDRESPONSIBILITIES include, but are not limited to, the following:
1. Creates, curates, produces, and posts information (including written content, photos and videos) that keep the community abreast of current CSUMB news, happenings and events, responds to posts and comments, and properly markets the message of the University in order to reach goals and objectives. Edits photos and short videos prior to posting with Adobe Creative Cloud or similar software. May take photographs. Uses social media management tools, schedules content, and create reports to evaluate effectiveness.
Manages the department's digital marketing content creation and distribution including electronic invitations, web content and email. Collaborate with colleagues in the department and division, plan, develop, schedule, and publish university web pages with original or curated content. Create on-brand contact including writing copy, editing and sizing photos, web objects and editing HTML tags to correct display issues and create desired content design. Troubleshoots and corrects web content display errors, manages web navigation structure, reviews web analytics and broken link reports to correct issues and maximize user experience. Implement strategies and tactics to qualitatively enhance engagement with key stakeholder audiences within a context of supporting enrollment development, fundraising, advocacy and other both specific institutional goals and objectives as well as the university's overall brand positioning.
2. Design and implement direct email marketing campaigns. Write newsletters, direct response messages and event invitations, proofread emails for clarity, grammar and spelling. Design email templates using graphics, personalization and advanced features, ensure mobile-friendly email templates. Ensure emails follow industry policies and best practices.
3. Assigns, tracks and coordinates complex projects with the digital content team through production using work-flow processing tools and project management strategies. Ensures all stakeholders meet established and agreed upon deadlines. Oversees digital project schedules, monitors budgets and anticipates deadlines and approvals. Revises schedules as needed. Conducts regular status meetings. Works with job owners to gather and approve content. Archives finished projects in accordance with records retention schedules and customary practices. Creates and maintains reports.
4. Assists in maintaining an active, engaging, positive social/digital media presence for CSUMB accounts on platforms.
Manages email marketing campaigns, updates lists and list segments, create email databases for lead generation.
Works with print and broadcast media, and pay-by-click companies to book advertising and follow media schedules.
Performs other job-related duties and special projects as assigned.
Knowledge, Skills and Abilities: Knowledge: Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas. Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events. Thorough knowledge of web communication techniques, vehicles and formats. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Working knowledge of applicable software packages.
Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills. Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication.
Ability to: to build and manage more sophisticated media contacts; effectively use web technology to achieve communication goals; analyze and select pertinent facts and integrate them into communication vehicles; apply market research to identify communication needs and target audiences; provide lead work direction; appropriately handle sensitive and confidential information. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
Minimum Qualifications: Entry to this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
Specialized Skills: Experience as a social media contributor in a fast-paced environment. Ability to create and manage marketing campaigns around using standard social media tools, tactics, and principles. Experience analyzing analytics and making both quantitative and qualitative assessments. Able to manage a team of student assistants for content acquisition and creation.
Working knowledge of social media management systems (e.g. Hootsuite). Working knowledge of image processing (e.g. Lightroom), graphic design (e.g. Photoshop, Illustrator) and video post-production (e.g. Premier). Working knowledge of HTML, able to correct display issues and load/edit content in a CMS web editor (e.g. Drupal) using templates and WYSIWUG editors. Working knowledge of email marketing systems (e.g. Salesforce Marketing Cloud).
Strong proofreading skills with a thorough knowledge of leading style guide manuals. Outstanding time management skills; ability to coordinate logistics and execute all project details with an awareness of deadlines and attention to detail. Skills and flexibility to work cooperatively as a team member in a busy office.
Proven ability to learn new systems in a fast-paced environment. Ability to work under the pressure of tight deadlines. Advanced proficiency with of cloud computing, productivity and collaboration tools (e.g. Google Apps).
Preferred Qualifications: Working knowledge of agency project management software (e.g. Wrike). Use of content management systems and email marketing systems (e.g. Salesforce Marketing Cloud).
Technical fluency with Microsoft Office Professional Suite; Google G-Suite; Oracle-PeopleSoft/ Common Management System or equivalent information systems; drives; and internet browsers. Highly desirable: Demonstrated understanding of and commitment to CSUMBs Founding Vision Statement.
Special Conditions of Employment: SPECIALCONDITIONS OF EMPLOYMENT & POSITIONDESIGNATIONS:
All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).
The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.
Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the Universitys liability coverage.
May require occasional evenings and/or weekend work.
Office environment with standard equipment and tasks. Position requires working at a computer and desk for extended periods of time. Requires travel between campus offices and off-campus locations.
Compensation and Benefits: POSITIONINFORMATION:
Type of Appointment: Full-Time, Probationary
Collective Bargaining Unit: Technical and Support Services (CSUEU)
Anticipated Campus Hiring Salary: Mid to high $4,000s/month
CSUMB offers a premium benefit package that includes outstanding vacation, health, dental & vision plans; a fee waiver education program; membership in the California Public Employees Retirement System (CalPERS); and 14 paid holidays a year. For more information, visit: CSU Benefits R09. Additionally, University Corporation at CSU Monterey Bay provides access to affordable campus housing based on availability, visit: Employee Housing.
For full consideration, applicants must complete the required online application prior to the priority screen date found at csumb.edu/jobs. Application submissions received after the application screening date will be reviewed at the discretion of the University. Materials submitted become the property of CSUMB and will not be returned.
CSUMB is not a sponsoring agency for staff or management positions.
Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting University Personnel at (831) 582-3389. For computer/online access you may visit the Tanimura and Antle Family Memorial Library (map). All employees must be eligible for employment in the U.S.
CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State University, Monterey Bay Annual Security and Fire Safety Report is available at: https://csumb.edu/clery
CSUMB is a smoke and tobacco-free campus.
CSUMB is an Equal Opportunity Affirmative Action employer. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.
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California State University Monterey Bay (CSUMB), is a comprehensive public university committed to serving the diverse people of California, especially the working class, historically under-served, and low income populations. The university values an educational environment of cultural and linguistic diversity and gender equity; ethical reflection and practice; effective and experimental use of technologies as resources to people and catalysts for learning; and the integration of cross-disciplinary models enabling students, faculty and staff to engage in innovative instruction and coordinated service learning. The curriculum is organized around student learning outcomes. It is global in perspective, and of sufficient breadth and depth to meet local, regional, and statewide needs, specifically those of both isolated rural communities and inner-city populations. The identity of the University is framed by substantive commitment to a multilingual, multicultural, intellectual community which enables students, faculty and staff to cross institutional boundaries for innovative instruction, broadly defined scholarly and creative activity, and coordinated community service. The campus is ...located on Monterey Bay, 100 miles south of San Francisco.
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