12.News.com (KPNX-TV, NBC) in Phoenix is looking for social media and audience engagement mad scientist. Have news in your DNA? Take chances? Learn from your mistakes? You might be the person we’re looking for to help lead our coverage as our Senior Social Content Producer.
We’re looking for people who know how to interact with an audience and make journalism a two-way conversation with our many audiences. You should love breaking news and planning for the future. You should be able to think tactically about reaching the audience once minute and switch into big-picture strategy mode the next. You want to try new approaches to storytelling and technology – and you’re self-aware enough to learn the lessons if they don’t work. You believe in teamwork, coaching people up and creating and maintaining a culture of constant improvement. You believe that you have to earn your audience every day – and you won’t stop at anything to do that.
You should believe in news and understand the role TV news plays in the media ecosystem. You want to make a difference in the lives of your audience. You want to win.
Duties and responsibilities
Direct and supervise a team that works in social media and engages the audience across platforms.
Respond in real-time to audience questions and comments across all 12 News platforms
Aggressively cover breaking news for digital/social platforms through push alerts, live streams, social posts and web articles
Use social media strategically to elevate talent and station platforms
Analyze digital and social metrics to optimize strategy and efforts
Monitor social chatter and track trending stories via Chartbeat, Crowdtangle, Google Trends and our social platforms
Work with all newsroom departments on content coverage, broadcast-digital coordination and social listening
Assist reporters and anchors in the creation of native social content
Other duties as assigned
Bachelor’s degree in journalism, communications or equivalent experience
At least four years of professional digital journalism experience
At least one year of people-management experience
The ability to prioritize tasks in a high-pressure, fast-paced environment
The ability to change directions quickly
Experience with analytics across platforms
Experience posting to and monitoring multiple social media channels
Demonstrated experience working with reporters and producers to find and create content for all platforms.
Basic image and video editing skills.
About KPNX TV
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.