The industry sales director is responsible selling association advertising, sponsorship and association benefit programs to our customers within the specialty equipment and racing industry. The sales representative will establish him/herself as the “go to person” within our industry and offer consultative guidance on the myriad of benefit opportunities and marketing solutions offered by SEMA and PRI.
The industry sales director will be responsible for meeting assigned annual sales targets for sponsorships, print advertising, and web inventories. Spends time on the road visiting members or potential members.
The industry sales director is to strive to increase sales by attempting to understand the customer needs, challenges and develop opportunities to provide best in class services.
Performance will also be evaluated by his or her ability to recruit participation in various benefit programs that the association hosts throughout the year (such as technology sharing programs, data initiatives, membership retention and recruitment).
Builds and executes annual sales plan to attend SEMA and PRI tradeshows, and executes an effective quarterly sales growth strategy.
Large and longer-term opportunities frequently require extensive collaboration with other departments, in collaboration with appropriate departments; troubleshoots problems regarding solutions/products offered to our members to find prompt resolutions.
Keeps informed of new products, services and other general information of interest to members
Reporting to the Vice President of Sales, the industry sales director will act as a liaison with virtually every department within the building including, editorial, show dept., accounting, show management, education, SEMA Data Co-op, research, and membership.
To perform this job successfully, the employee must have a successful track records selling within our industry and building long-term relationships with key players. B2B, sponsorship and automotive aftermarket event sales experience is required.
Ability to utilize and implement sales reporting solutions, conduct sales presentations and sell multi-channel platforms to small independent shops and manufacturers as well as Fortune 500 companies. The candidate will be a self-starter who is motivated to solve problems for his/her clients by representing our widespread marketing channels and membership benefits.
Knowledge and ability to utilize business reporting and presentation programs such as PowerPoint, Microsoft Word, and Excel is required.
Creation and active management of sales reports and estimates.
Travel to industry events and the ability to make sales presentations is required.
About Performance Racing Industry
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. Our organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. Every year, SEMA also presents an enormous trade show in Las Vegas. This is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all. Visit SEMAShow.com for more information.