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Application Review Date
The First Review Date for this job is: 11/21/17
The Business Development Director will have an exciting opportunity to be a part of a venture within the College of Engineering at the University of California Berkeley. The primary goal of this position is to build the Executive Education business in the College of Engineering with the mission of increasing revenue from external and non-traditional sources.
Drawing on substantial experience (7-10) in selling and marketing of educational institutions' educational programs to hi-tech corporate and other institutional clients, the Director plays a significant role in building new, and maintaining existing, relationships with outside (non-campus affiliated) companies and organizations. The position reports to the Assistant Dean of International and Corporate Partnerships and works closely with the Director of Academic Affairs and marketing support positions in the College of Engineering's Executive and Professional Education program.
The Director will conceive, plan, design, and implement multi-faceted, sales programs, and strategic campaigns, including brand development. Working under the Assistant Dean for International and Corporate Partnerships and with College of Engineering specialists, campus units, and third party vendors this position is charged with developing, implementing, and managing comprehensive promotional strategies and plans for existing and new executive education and professional development programs. An important factor for success in this role will also be the understanding of the market and College of Engineering instructional resources (faculty, lecturers, etc.) and utilizing that knowledge to work with the Director of Academic Affairs to enable the development of new revenue-generating programs (customized or open enrollment) that meet market needs. Success of the programs will be determined by match with client need and scope and scale of the program (breadth of faculty involvement, applicability of material, revenue generation potential, etc.). The position's goals include obtaining new clients to fill new programs the size and scale of successful existing open enrollment or hybrid programs (see website), a large multi-year, multi-section program with one client or several individual customized programs with different clients throughout the year.
60% Sales and Business Development: Secures new client contracts while maintaining strong relationships with established customers (Obtains new participants/clients for custom and open enrollment programs). Provides customers with sales quotes and proposals of educational program offerings. Builds upon existing personal contacts while developing new contacts to achieve sales targets. Collaborates with others in a team environment to expand account activities and relationships. Creates high impact relationships with prospective customers face to face. Manages sales of varying complexity in a dynamic and high profile educational market.
35% Marketing Program Design, Planning, and Implementation: Creates, develops, implements and manages comprehensive promotional sales strategies/plans, including short and long-range strategic planning. Creates, develops, implements and evaluates strategic sales programs, projects, and campaigns. Creates, plans, produces, and evaluates marketing, advertising, and sales promotion materials to implement sales strategies and objectives. Creates, plans, produces, manages and evaluates events, including both campus-sponsored events and events sponsored by external resources such as private corporations. Conceives, designs, and produces informational material for sales force and media communications designed to reach maximum number of partners/prospects. Ensures promotion of 'brand' identity and maintains and monitors 'brand' communications to both campus and off-campus agencies. Consults with campus management, product managers, sales departments, and advertising agencies to develop and implement promotional plans and recommends sales philosophy, potential approaches, and media strategies.
5% Administers sales budget, ensuring that budget goals are met; as required meets revenue generating goals through effective relationships with external sources.
Expertise in sales and business development in executive and professional education with proven results Advanced knowledge of the organization's product lines and services. Ability to listen and understand client and market needs and communicate those needs to supervisor, colleagues, and faculty in order to develop programs that meet market or client needs. Ability to secure clients domestically and internationally Experience selling online education highly desirable Advanced knowledge of the campus, including its achievements, mission, goals, vision, objectives and infrastructure highly preferred. Substantial experience (7-10) in sales of educational institutions' educational programs for hi-tech corporate and other institutional clients highly preferred Experience in corporate human resources developing educational programs for engineers and hi-tech leaders. Advanced knowledge of sales and marketing principles, concepts, techniques and applications relevant to the field of promotion and advertising. Advanced skills in developing, designing and implementing creative promotional and advertising strategies. Advanced written, visual, interpersonal communication and political acumen skills. Advanced analytical and research skills. Advanced knowledge of applicable campus policies and state and federal laws pertaining to marketing and advertising issues and concerns and other related policies or laws such as faculty and staff hiring policies.
Master's degree or higher, preferably in a technology or business area and/or equivalent experience/training.
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
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How to Apply
Please submit your cover letter and resume as a single attachment when applying.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
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